For the AW24 ULTRA PUMA Football campaign, I had the opportunity to lead production from PUMA's side, working with a dynamic team to bring this campaign to life. We shot in both Munich and Barcelona, capturing the electrifying energy of world-class footballers Kingsley Coman from Bayern Munich and Fridolina Rolfö from FC Barcelona. With multiple sets, large-scale cameras, and logistical challenges, this was a complex production that demanded high-level coordination and adaptability—skills I’m proud to have brought to the table.

At the heart of the campaign was the exceptional Gabriel Broyer, an emerging talent in the photography world known for his bold and innovative approach. Gabriel, who has already worked with leading global brands, directed the shoot and brought his artistic vision to both the indoor and high-tech sets. With a modern, cinematic style, he perfectly captured the explosive speed and agility that the ULTRA Football boot represents. His creativity, combined with the support of second photographer Louis Bamford, allowed us to push boundaries and showcase the players’ abilities in stunning, action-packed visuals.

This campaign was not without its challenges, from managing intricate lighting setups across two cities to ensuring each shot lived up to the PUMA brand's high standards. However, the result was a visually compelling narrative that highlights the relentless pursuit of speed, precision, and excellence that the ULTRA boot embodies. Working with such a talented team—both in front of and behind the camera—was a true pleasure, and the final outcome exceeded all expectations.