SS24 PUMA FUTURE

For the launch of PUMA's FUTURE Football boot, I had the privilege of leading production on a global campaign that brought together top athletes from around the world. Shot in three iconic cities—Neymar Jr. in Riyadh, Jack Grealish in Manchester, and Julia Grosso in Turin—this campaign highlights how players bend the world through their unique perspectives.

With creative support from the talented team at FALCA and the artistic vision of photographer Hanina, we captured the essence of each player's style and energy. The dynamic choreography by Ryan Lee from Playmaker added a bold, fluid edge, bringing movement and intensity to the visuals. Together, we crafted a global narrative that pushes the boundaries of the game, just like the FUTURE Football boot.