Reframing Eyewear: A Sporty Take on Classic Style in Paris

Shooting an eyewear campaign is always a challenge—reflections everywhere, light bouncing in unexpected ways, and the need for absolute precision. But when you mix that with the energy of Paris and the unique vision of Jeremy Soma, magic happens.

For this campaign, we took a fresh, sporty spin on traditional eyewear storytelling, breaking away from the expected and leaning into movement, attitude, and dynamic style. The result? A campaign that blends timeless elegance with an athletic edge, redefining how eyewear is seen—and worn.

A huge thank you to the incredible team who made this happen, including the production powerhouse Bwater from Paris. Their expertise, along with the dedication of everyone on set, brought this vision to life in ways we couldn’t have imagined.

Stay tuned for the full campaign release—this one’s special!