JONAS FAHRENKROG
With expertise in managing large-scale, integrated productions, I lead projects from concept through delivery. Currently a Global Senior Producer at PUMA SE, I specialize in aligning creative teams with business units, overseeing budgets, timelines, and collaborating with vendors to ensure top-quality content production. Previously, I served as Global Content Producer at PUMA and led the Project & Consumer Marketing Team at ADUKA, managing key accounts like Moët Hennessy and Diageo.
On this website, you'll find a curated selection of work from both my private and business life, showcasing my experience and passion for creative and production management.
WHY PRODUCTION?
Imagine herding cats—only the cats are creatives, stakeholders, and deadlines, and you need to get them all moving in the same direction. That's campaign production! It’s like running a circus where you juggle timelines, budgets, and ideas while making sure the trapeze artist (your creative team) doesn’t miss their jump. By the end, you’ve orchestrated chaos into a seamless masterpiece, delivering the content on time and within budget. It’s exhausting, exciting, and oddly satisfying!
JONAS FAHRENKROG
JONAS FAHRENKROG
CV
PUMA Group
Global Senior Producer Creative Services
Responsible for managing large scale integrated productions from production kick off through content delivery. • Set and communicate timelines and ensure all milestones and budget are met from pre-production through to post- production. • Lead collaboration and alignment with Business Unit Teams to support strategically and creatively with production, prioritization, processes, and special projects. • Advise stakeholders in all content production related matters with creative and budgetary solutions for improving quality. • Own & plan budget and manage all costs and financial paperwork associated with production. • Establish and lead refinement of best practice production workflows and processes. • Sourcing and evaluating appropriate vendors (photographers, videographers, production companies, design firms, agencies, illustrators etc.). to ensure creative and production are supported by the best resources. • Work closely, and in a highly collaborative manner with stakeholders – Creative Team, Creative Project Managers, BU Strategists, and outside vendors/partners.
Global Content Producer Creative Services
-Responsible for managing mid-large scale integrated productions from production kick off through content delivery -Set and communicate timelines and ensure all milestones and budgets are met from pre-production thru to post-production. -Advise stakeholders in all content production-related matters with creative and budgetary solutions for improving quality -Responsible for creating budgets, and managing all costs and financial paperwork associated with the production -Sourcing and evaluating appropriate vendors (photographers, videographers, production companies, design firms, agencies, illustrators, etc.). to ensure creative and production are supported by the best resources -Work closely, and in a highly collaborative manner with stakeholders – Creative Team, Creative Planners, BU Strategists, and outside vendors/partners
aduka
Teamlead - Project & Consumer Marketing Team
-Agencies primary contact for all Key Accounts (Moët Hennessy / Fritz-Kola / Schweppes /Lamborghini / Beam-Santory / Diageo ) -Management of reviews and approvals of large scale projects -Budget planning and controlling of all costumer Projects -Leading voice in both internal and external meetings -Responsible for growth of the project team -Function as Manger to assign team members to tasks within each project, based on expertise and workload -Simultaneously overseeing multiple channels of work within the project team and other teams within the company. -Build strategy to leverage all relevant assets to generate agency awareness in the market.… more
Projektmanager
- Function as a responsible, interdisciplinary interface - Carrying out customer presentations - Planning, preparation, organization and supervision of photo and video productions - Leading and controlling the team consisting of graphic designers, sales- and projectmanagers, and event staff as well as photographers - Quality control and assurance - Ensuring and reporting of relevant KPIs in the production process - Creation and execution of shoot planning as well as deadline-oriented image delivery Transparent and solution-oriented communication (internally and externally) to improve production processes and the satisfaction of customers as well as the team implementation of customer requests and specifications according to internal possibilities - internal and external communication within the daily business
Creative Marketing and Production Teamsport
- Assisting the Teamsport Team in Creative Planning and Marketing - Support the preparation of video and photo shoots - Managing product and on-set logistics for different campaign shoot - Worked closely together with athletes and influencers as a PUMA representative - Leading product, video and photo shoot of the WS2020 Teamwearshoot - Leading product Organization of BVB Social Media seasonal photo & video shoot - Development and update of the seasonal asset creation calendar for PUMA Football - Coordinating operations with external agencies for different projects, photo shoots and events - Responsible for sample management within the Teamsport Marketing team - Preparation and development of template documents to organize team structure - Supporting Social Media, Commercial and PR channels in their day-to-day job activity - Eventmanagement
Production Coordinator
-Assisting at all kinds of photo and video productions -Managing on-set catering and logistic -Planning, researching Locations and regulations of local authorities -preparation of Shootings to ensure a smooth workflow for all key stakeholders
ADIDAS Marketing-Event-Koordinator
- Worked closely together with athletes as adidas representative - Assisting the City (Frankfurt) Brand Manager with day-to-day Business - Support the preparation of video and photo shoots for Social Media - Managing product and on-set logistics - Leading Team Organization of the Club of 35 Frankfurt, Tango League Tournaments - Coordinating operations with external Photographers for different projects - Preparation and development of template documents to organize team structure - Eventmanagement of all kinds
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Coffee. Lots of coffee. Oh, and maybe a time machine to fix everything before the deadline. But mostly coffee.
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Panic... followed by deep breathing exercises and a strategic snack break. Then make it happen, obviously.
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I have a complex system involving sticky notes, random emails at 3 a.m., and praying to the marketing gods.