Gastronomy Social Media Strategy

I had the opportunity to design the full marketing social media strategy for a refreshing new gastronomy concept: a high-quality, easy-going canteen with a strong focus on sustainability and health. The brand centers around the idea that how and where our food is produced directly impacts both our well-being and the planet. This awareness is embedded in every aspect of the restaurant, from ingredient sourcing to dish selection.

The marketing strategy emphasizes transparency and education, guiding customers through the benefits of sustainable, science-backed food choices. By aligning the brand with eco-conscious consumers, we highlighted the restaurant's commitment to using only ingredients that are not only nutritious but also ethically and sustainably sourced. With a mix of social media campaigns, in-restaurant messaging, and partnerships with local producers, the marketing plan focused on building a strong community around mindful eating, proving that quality and sustainability can go hand-in-hand in a relaxed, welcoming environment.

This holistic approach turned the concept into a destination for diners who care about their health, the environment, and climate-friendly practices, while keeping the dining experience fun and approachable.