The campaign presents the brand Eminente in an urban, high fashion environment but still keeps the classic and mysterious touch of "The untainted Cuba" concept.

I conceived and produced the campaign for the launch of the product and took over the tasks sourcing the models and location scouting, as well as the design of the location and briefing of the photographer, who was one of Berlin's up-and-coming photographers, Jan Zühlke.

The images of the shooting were later used for various projects and in the communication on various channels, including the Eminente social media.