DUA LIPA FOR SPEEDCAT X PUMA
PHOTOGRAPHER: HARLEY WEIR
PRODUCTION: PORTFOLIO ONE
CREATIVE: LUKE LI
Behind the Scenes of PUMA’s SS25 SPEEDCAT Campaign with Dua Lipa
When it comes to capturing the essence of speed, style, and raw energy, the SS25 PUMA SPEEDCAT campaign is a project that stands in a league of its own. Featuring global icon Dua Lipa, shot by the visionary Harley Weir—represented by Art Partner—this campaign brought together an elite creative team to create something truly unforgettable.
The Ultimate Dream Team
This campaign wasn’t just about a great location or an iconic face—it was about collaboration at the highest level. Dua Lipa’s team worked seamlessly alongside our crew, ensuring that every shot reflected the dynamism and power of the SPEEDCAT. With over 110 dedicated professionals on set and behind the scenes, from production wizards to creative masterminds, this was a testament to what happens when the best in the industry come together with a shared vision.
More Than Just a Shoot
Shooting around LA and the Nevada desert, this project pushed boundaries both creatively and logistically. The fusion of movement, fashion, and high-performance footwear resulted in a campaign that doesn’t just showcase a product—it tells a story of speed, freedom, and fearlessness.
As one of the projects I’m most proud of, this campaign is a reminder that the magic happens when passion, hard work, and vision collide. Stay tuned for the full campaign rollout—it’s one you won’t want to miss!
a DESERT DREAM
To bring the SPEEDCAT story to life, we ventured into the breathtaking landscapes of the Nevada desert, where the golden hues of the setting sun painted the perfect backdrop. The desert’s raw, untamed beauty matched the campaign’s energy—bold, fast, and fierce. It was a moment of pure magic, where light, movement, and vision aligned to create imagery that speaks volumes.
THE VIDEO
Join Dua Lipa as she takes the wheel of a classic Porsche, racing through the Nevada desert in PUMA’s SS25 SPEEDCAT campaign. Captured with breathtaking drone shots and dynamic gimbal work, this high-energy shoot spanned over seven stunning locations. Speed, style, and pure adrenaline—don’t miss it!
