ROSE FOR SPEEDCAT X PUMA
PHOTOGRAPHER: JAVIER CASTAN
PRODUCTION: PORTFOLIO ONE
CREATIVE: LUKE LI
The SS25 PUMA SPEEDCAT campaign captures speed, precision, and modern energy. Featuring Rose, photographed by Javier Castan, and directed creatively by Luke Li, the project reflects bold movement and confidence at every frame.
The Team Behind the Vision
This campaign came to life through strong collaboration. Portfolio One led production from Los Angeles, bringing together an expert crew that shaped each scene with purpose and clarity. Every detail, from lighting to styling, worked to express the SPEEDCAT’s spirit—fast, focused, and fearless.
A Shoot Built on Momentum
Shot across Los Angeles, the production merged fashion with performance. Each image highlights power in motion and the discipline behind effortless style. The result is more than a visual story—it’s a statement of precision and drive.
The SPEEDCAT SS25 campaign with Rose shows what happens when vision, skill, and intent move together. Stay tuned for the full release.
LA´s FILM VILLAGES
To bring the SPEEDCAT story to life, we shot near Joshua Tree, across old film villages and vintage gas stations outside Los Angeles. The rugged setting framed the campaign’s energy—bold, fast, and fearless. Every frame captured the heat, texture, and rhythm of the open road. It was a moment where light, motion, and purpose came together with precision.
THE VIDEO
Join Rose as she takes the wheel through the outskirts of Los Angeles near Joshua Tree, driving past old film villages and sun-worn gas stations in PUMA’s SS25 SPEEDCAT campaign. Shot with sweeping drone angles and tight handheld frames, the video captures motion, precision, and control. Every scene reflects speed and confidence with no pause in momentum.
